Trump family lends name to new mobile phone venture

By AFP
June 17, 2025
A New York Police Department officer stands guard at the end of a media event at Trump Tower in New York City, US, June 16, 2025.—Reuters
 A New York Police Department officer stands guard at the end of a media event at Trump Tower in New York City, US, June 16, 2025.—Reuters

NEW YORK: The Trump Organisation announced on Monday it will launch a new mobile phone service, expanding the family´s business empire while Donald Trump is president.

The T1 Mobile service will offer the “47 Plan,” a reference to Trump being the 47th president. Trump Mobile will be a virtual operator, meaning it will offer the services through the networks controlled by US telecom giants Verizon, AT&T and T-Mobile.

The monthly rate of $47.45 for 5G service will be less than that of legacy US telecom giants but more than smaller providers such as Boost Mobile or Cricket. T1 Mobile will also begin selling in August a smartphone for $499, according to the company´s website, which says the phone will be “proudly designed and built in the United States.”