Rehan Saeed appointed as CEO for L’Oreal Pakistan

KARACHI: L’Oreal has named Rehan Saeed as chief executive officer and executive general manager of L’Oreal Pakistan, effective May 2025. He succeeds Qawi Naseer.

Saeed brings over 21 years of experience across Pakistan, Indonesia, and Australia. He previously led L’Oreal Pakistan’s Consumer Products Division and most recently held senior roles in L’Oreal Indonesia.

“It is a privilege to return to L’Oreal Pakistan as executive general manager at a pivotal time for the company,” Saeed said in a statement. He pledged to accelerate digital transformation, invest in talent, and build on the company’s mission to “create beauty that moves the world”.

A graduate of the Institute of Business Administration (IBA), Saeed is known for driving commercial transformation and business growth.