Pakistan’s achievements in e-commerce celebrated

Islamabad: An event, held in collaboration with the Trade Development Authority of Pakistan (TDAP), showcased the remarkable talents and strategies of six top finalists, each of whom delivered insightful presentations highlighting their success stories on the Alibaba.com, a leading Chinese platform, for global business-to-business (B2B) e-commerce, hosted the finale of its Key E-commerce Leader Awards (KEL Awards) Pakistan round, marking a significant milestone in recognising and celebrating the exceptional achievements of Pakistani e-commerce sellers.

After a rigorous evaluation process, all six finalists were selected as Pakistan ambassadors for 2024, with Tayyub Hussnain from Norwich Streetwear and Muzafar Hussain from JNM Leather Safety Gloves being honoured as the Key E-commerce Leaders for the year, Gwadar pro reported on Thursday. These two outstanding individuals will now represent Pakistan in the upcoming KEL Awards Regional Finale, scheduled to take place in Vietnam later this year.

In addition to the prestigious accolades, the event also featured a People’s Choice Award, which was awarded to Tayyub Hussnain from Norwich Streetwear based on audience voting. Rocky Lu, Head of Pakistan Business, emphasised the importance of the KEL Awards in showcasing the entrepreneurial excellence of Pakistani SMEs. “The Pakistan KEL Awards are a celebration of the ingenuity and resilience of our sellers,” he said.

Rafia Syed, Director General of TDAP, echoed these sentiments, highlighting the significance of showcasing local businesses on a global platform by saying, “the KEL Awards are a significant milestone in nurturing the entrepreneurial spirit within Pakistan’s e-commerce sector.”—