Katy Perry and Justin Trudeau's new relationship has created a win-win situation for the duo, says an insider.
The songstress, who is currently dating the former PM of Canada, has become a part of pop culture yet again, giving both of them the PR they needed.
“He felt inadequate,” the source said of Trudeau.
“When you are a big star or a politician, that gives you a variable. People either love you or hate you. The Blue Origin trip backfired for her from a PR and branding standpoint … [It] also put her in the political realm with Jeff Bezos and Lauren Sanchez,” a music industry source told Page Six. “That really complicates things.”
“Fifteen years ago Katy Perry was red-hot,” a veteran music industry insider told Page Six in April. “Now her name never comes across my desk. It happens to a lot of artists. They have their moment and it goes away. It seems like a very long time ago that she and Taylor were viewed as rivals on a similar playing field.”
Following their social media hard launch, the couple gained much public traction, and social media users started praising their bond, which led to PR strategists speculating if the couple is milking their relationship in favour of their public brands.
“Star f—king is very much the Trudeau brand. I don’t think these things are hard to arrange when you’re in those circles,” a source from political circles told Page Six.
