‘Nazakat Collection’ by Kersi Dubash back in town

LAHORE
With the Eid festivity and jubilation of the wedding season knocking on the door of the year, The ‘Nazakat Collection’ by Kersi Dubash, is back in the town to dress this joy in a celebration of exquisite class, exclusivity and magnificence.
Bringing a collection of select pieces from the best craftsmen of Kolkata, Kerala and other hubs of sari craftsmanship across India, the Nazakat collection promises a roller coaster ride through glamorous yet graceful formal female wear for any and everyone looking for an avant-garde shopping experience.
Talking about what he has to offer this year, Kersi Dubash said, “This year, I’ve brought to Pakistan a wide variety for my customers to choose from. It includes Kanji Varam Saris, Parsi Gara Saris, Net Saris, Cotton Block Prints Saris, Lakhnawi Chicken Saris, Kundan Suits, Jodha Akbar Saris, Jute Silk Tunics/ Suits, Chickenkari Saris/Suits/Lehngas, Jute-Silk Saris/Suits, Jaipur Gota Lehria Dupattas, Rajhistani Lehngas in vibrant colours, silver Kundan jewellery gold plated from Jaipur, Designer Evening Bags and much and a range of and wedding Lehngas”.
Exhibiting this year’s collection at Hotel Hospitality Inn Suite 509, Dubash is all set to exhilarate his elite clientele for the coming Eid and the wedding season.
He has been exhibiting the traditional saris and shalwar kameez for the last 16 years under the name of ‘Nazakat Collection’. He picks up exclusive pieces from celebrated manufacturers and brings them to Pakistan once or twice a year. According to him, he has a huge clientele here and his pieces sell like hot cake.
“Every time the response is just marvellous which encourages me to continue the exercise of conducting exhibitions more frequently,” Dubash said. His amazing collection is displayed at Hospitality Inn Suite Number 509, from 18-23rd September and again from 28th to 7th October, from 7:00 am to 10:00 pm. He can be contacted at 042-36309939, 042-3631007, 92300-3729556, 92300-3378748.
“Sari is not just a ceremonial dress that you wear once in your life like a Gharara, it is a legacy that is worn and passed on as a heritage from one generation to the next”, said Kersi as he sat down for an exclusive interview with The News.
These are all of the line stuff, and match the quality of what the Bollywood stars wear, he said, as he showed a black sari with breathtaking dull gold embellishment of Kora-dabka.
Explaining his method, he said that he travels extensively across India to search the source manufacturers for the best work in addition to his designed saris and buys them. This, he said, cuts the transactional cost which enables him to sell them at a comparatively affordable price as compared to the jaw dropping price tags that deter most valued customers. Talking about Pakistan he said that changing trends in this part of the world has now got young girls wearing saris at wedding and at other ceremonies. He appreciated the work done by Pakistani designers at the Fashion Weeks. Over these past 18 years that I have been bringing the best of Indian saris and formal wear to Pakistan, I have developed this strong relationship with the people, who have been very warm and welcoming, even beyond my socialising experience in India, he said.
Talking about the Pak-India relationships, he said that the most positive factor is that, despite all the incidents in between a very strong urge to establish and maintain friendly relationship exists on both sides of the border, which is bound to reap results.
He was of the view that trade between India and Pakistan is the strongest of bonds that can bring both countries together and bind them in an indispensable relationship which will lead to better opportunities for the resolution of conflicts.
He admitted that he loved the food here in Pakistan and expressed his surprise as to why no Pakistani food chain has established itself in India. “I’ve experienced an amazing consistency in quality and taste in some of the Pakistani food chains and the ambience that they provide.