Jang Media Works expo pulls huge crowd on last day

LAHORE: The Jang Media Works Expo attracted even more customers on its last day as small and medium entrepreneurs’ from within and outside Lahore rushed to avail the high discount opportunity provided by the Jang Group to advertise in its publications.

The four-day expo was a huge success that in the first three days was centre of attraction for routine advertisers but with each passing day it attracted many new companies that mustered courage to advertise in prestigious publications at affordable rates. The orientation sessions on the last day were overcrowded. The experts created better awareness about the way to push the products through targeted advertising. Entrepreneurs were told that they could substantially increase their sale through special discounts offered for media campaigns.

The experts, however, cautioned the companies aspiring to go national or global that they should do their proper homework before launching a media campaign. They were informed that since the Jang Group is more interested in their sustained growth, it is imperative that they check their production capacities, ensure the quality of products before launching a media campaign.

Representatives of companies that booked space in Jang publications appreciated the innovative approach of the group. They said that during the orientation sessions they realised that it was more beneficial to go for a sustained advertising campaign instead of one-off advertisement. This, they added, was not possible earlier because of high tariff. They said the packages offered at the Jang Media Works Expo were attractive and ensured high reach to the consumers. They said they needed to advertise for all segments of society and the publications of the group had outreach to all segments. They said The News was read by educated and affluent segments. Jang attracts middle class readers that are also the largest consumers and Awaz goes to the lower segment of society. Thus, they said, with one package they could introduce their products to all across society.  The sponsors of the expo were overwhelmed by the success of this venture and promised that it will be made a regular feature on an yearly or even six monthly basis. They said successful advertisement campaigns would increase economic activities in the country.