While B-Town star Alia Bhatt is famed for her acting skills she is also a business woman.
Taking to Instagram, the stunner revealed her new clothing label Edamama.
In a lengthy caption, the stunner detailed that the brand has a "vocal for local" ethos and is essentially looking to create sustainable children's clothing.
Take a look:
Taapsee Pannu addresses how ‘industry insiders’ never validated her films
Arjun Kapoor details his dedication towards long-term goals
Priyanka Chopra gushes over her decade long friendship with Lara Dutta
Shilpa Shetty highlights the importance of starting off your day in the right frame of mind
Former Big Boss contestant becomes victim of death hoax
Janhvi Kapoor details the exact moment she narrowingly escaped an encounter with the paparazzi