Meghan Markle drops cryptic 'save the date' hint for new As Ever launch

Meghan Markle is soon launching a new As Ever product while telling her customers to "save the date".

The Duchess of Sussex took to her Instagram account on Monday, January 12, to tease a new item she is adding to her brand.

She reposted an image to her Stories of a blank journal with a black bookmark popping out of it.

The bookmark, with words written with golden ink, read, "Fell asleep," is an already-released As Ever product.

On the As Ever page, the caption with the teaser stated, "For the chapters you want to savor most... 1.13.26."

The 'save the date' prompt took the followers to the release time of the new product, which is 5 pm on January 13 in the UK.

As the brand will mark its anniversary in April, this product will be the first new product of 2026

This came after the As Ever brand recently faced a website glitch, revealing inventory figures for individual products.

Critics claimed that the figures were evidence that the products weren’t selling.

It is pertinent to mention that As Ever products include mostly shelf-friendly food products such as honey, tea, jam, along with wines and candles.