Coca-Cola Launches Rani Float in Pakistan

Lahore: After successfully transitioning its leading juice brand Minute Maid Pulpy to Rani Pulpy, The Coca-Cola Company and its bottling partner in Pakistan, Coca-Cola Beverages Pakistan Limited (CCBPL) have officially launched Rani Float!
Rani Float is the flagship product of Rani Refreshments FZCO, a U.A.E. based company which arose out of a partnership between The Coca-Cola Company and Aujan Industries, one of the largest independent beverage companies in the Middle East.
Rani Float, a juice drink with real fruit pieces, is the leading juice brand across many markets in the Middle East and North Africa. Launched over 30 years ago in Saudi Arabia, Rani Float experienced tremendous sales growth in the Middle East and other export markets.
Speaking about the launch of Rani Float, General Manager, The Coca-Cola Export Corporation, Rizwan Khan said:
“The partnership between The Coca-Cola Company and Aujan Industries has created a platform to unlock new opportunities for the Rani brand. Rani Float is a highly differentiated, premium juice drink with real fruit bits that offers a rich, indulgent and wholesome drinking experience to consumers in many flavors of their choice.”***