What is Instagram's new exciting feature?

Instagram is ready to test a new feature with selected users that will allow users to "repost" content on the platform, Meta confirmed to TechCrunch.

A social media consultant Matt Navarra noted the feature first and published a screenshot on social media. The option to repost could be seen beside the tabs of posts and reels.

Alessandro Paluzzi, an app researcher, also spotted the same feature in May.

A Meta spokesperson said that the company was exploring the "ability to reshare posts in feed". This is similar to Instagram's story resharing option. One of the reasons mentioned in the email was so that original creators could receive credit for their content.

As of now, Instagram users cannot share posts on their own profiles. The new feature, however, sounds exciting for frequent users as it will enable them to share what resonates with them on their Feed instead of a Story which vanishes after 24 hours.