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Tuesday April 23, 2024

The Weeknd dishes out $7m on Super Bowl Halftime Show

The Weeknd is not sparing the expense on his Super Bowl Halftime Show

By Web Desk
January 29, 2021

The Weeknd is not shying away from putting up a memorable performance during the Super Bowl Halftime Show and is in fact dishing out $7million.

The vocal powerhouse shared that he wanted his vision for the show to come to life and thus decided to shell out the tear-jerking amount of money from his own pocket.

"We've been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl," he told Billboard.

His manager Wassim "Sal" Slaiby, mentioned that he put in $7 million of his own money to "make this halftime show be what he envisioned."

According to the publication, the singer's entire team took six months of "Zoom calls and email chains" to put together the performance.

The singer announced in November, that he would be "performing on the iconic stage".

"We all grow up watching the world's biggest acts playing the Super Bowl and one can only dream of being in that position. I'm humbled, honored and ecstatic to be the center of that infamous stage this year," he said in a press release.