Former close friend of Meghan Markle unveils rival lifestyle venture

Jessica Mulroney, Meghan Markle's former friend has launched a new lifestyle brand, which according to critics, bears a striking resemblance to the duchess'  As Ever.

Meghan and Jessica Mulroney first met in 2011 when the Duchess was filming Suits in Toronto.

Their friendship fractured dramatically in 2020 when influencer Sasha Exeter accused Jessica of leveraging white privilege during the Black Lives Matter movement.

The 46-year-old Canadian fashion stylist has now announced that The Haus of Her is now accepting membership applications, referring to a private members' club and community platform aimed at "women in the middle of a defining transition".

According to GB News, co-founded with businesswoman Val Bryden, the club's inaugural event is a bespoke perfume-making experience scheduled for September 15 at Toronto's Orris Labs.

Members pay 39 Canadian dollars each month for a subscription box promising "something to invigorate, something to inspire, something to relax."

“The parallels with Meghan's As Ever brand, launched in 2024 and similarly targeting lifestyle enthusiasts with products spanning scented candles, wines and herbal teas, are difficult to overlook,” read a GB News article.

The Duchess of Sussex’s venture also made a notable announcement on the very same day, revealing a new sparkling wine under the As Ever label.

Meghan Markle announced the launch of the Reserve Brut on Instagram, describing it as "a new chapter to celebrate."