'Avengers: Doomsday' ignites massive Marvel reset

Marvel, following Avengers: Endgame, had faced a string of setbacks.

With box-office results for superhero movies being lackluster for a while, the studio eyes the upcoming Avengers: Doomsday as tentpole.

However, what is noteworthy is fresh comments from Joe Russo in a recent appearance at SXSW London.

He said that, with Avengers: Doomsday, the franchise will undergo a key reset.

In his words, he described it as "Phase Zeo."

“That serial shifting and changing and surprising you and then reinventing itself and then shifting and changing and then surprising you, that’s exciting, and I think you’re going to see some shifting and changing [with ‘Doomsday’]."

He continued, So, get ready for it. Look, we were with Rob [Downey Jr.] earlier today."

"We were both talking about this concept that we are back to phase zero."

"This is starting over from scratch. We want to make sure everybody feels like this isn’t leaning on anything from the past.”

His brother, Anthony, discussed something different: how the Russo brothers returned to the MCU.

Crediting writer Stephen McFeely, he said, “He came up with this creative idea that reignited [the project], and I can’t talk about that creative idea, because it’s the basis for Doomsday, but that [idea] all of a sudden broke the skies open for us, and we saw all new kinds of possibilities with that idea.”

It is unclear what the implications of resetting the franchise are for Marvel characters.

Avengers: Doomsday will head to cinemas on Dec 18.