Commentator weighs in on Meghan Markle’s biggest miscalculation with As Ever

A new piece aims to weigh in on the lackluster growth the Sussexes have managed in the last two years, especially since most of the viral stories from their camp were made at the expense of the Royal Family, or about members ‘not having long’.

This piece in question comes from Alicia Liberty, and she penned her thoughts about the Sussexes, with Daily Express.

“Nobody can deny there is clearly an audience for it,” she started right off the bat by praising Meghan’s brand. But made sure to say “let’s not pretend Meghan is the next Martha Stewart - the flop of With Love Meghan, proves that.”

“The original appeal was never really about the products themselves. It was about Meghan. More specifically, Meghan the Duchess, and what she actually gets up to state side.”

“Without the royal mystique, As Ever risks looking less like a lifestyle empire and more like a very expensive hobby. And that’s is a difficult position for any brand to be in.”

“Perhaps the biggest miscalculation of all was assuming public sympathy would permanently remain on the Sussexes’ side.”