Meghan Markle's new product sells out within minutes

Meghan Markle's lifestyle brand As Ever debuted its limited-edition "Fell Asleep Here" Leather Bookmark and it sold out in less than 30 minutes.

Commenting on the achievement, her supporters said the Duchess of Sussex's  brand turned a "quiet ritual" into a sold-out-moment.

"A simple beautiful reminder that rest is part of the ritual," wrote a social media user commenting on her product.

According to the brand, the product is crafted from a supple back leather and finished with gold lettering written in Meghan's handwriting.

"The bookmark is designed to rest between well-loved pages of books and journals alike and mark the moment you stepped away," it said.