Meta Platforms is currently testing an optional AI feature in the United States that scans a user's smartphone camera rolls and suggests photos and videos, including those that were never uploaded to the platform.
The prime motive of this feature is to make it easier for users to share moments by identifying “hidden games” among their screenshots and casual snaps.
Once activated, the tool instinctively uploads media from a user’s device to Meta cloud, where its AI system creates suggested edits that can be shared and saved.
Meta lays emphasis that the media will not be used to train its AI models unless users choose to edit or publish the suggested creations.
The company clarifies that the new tool will store photos in the cloud on a continuous basis and may store data for longer than 30 days, though it specifically says that the content won't be used for ad targeting.
Facebook’s recent move marks a significant step in Meta’s wider initiative to entwine generative AI features into its applications as it competes with rivals including OpenAI and Google to build consumer-facing AI products.
The new feature will officially arrive in the coming months, and this new AI-powered photo and video suggestion, which seems a user's local camera roll, is designed to identify moments that are worthy of sharing.
