Biohacker Bryan Johnson plans to sell anti-ageing business to start new religion

Biohacker Bryan Johnson, who injected his son’s blood, wants to sell his anti-ageing supplement company “Blueprint” to focus on a new religion/movement: "Don’t Die".

The biotech entrepreneur stated in an interview with Wired that he is planning to shut down his “pain-in-the-a**” company. 

The self-proclaimed most measured man on the planet posted on Instagram a photo of himself dressed as a pizza delivery boy with a funny caption: “If blueprint doesn’t work out.”

Project Blueprint was created to "maximally slow" ageing or to reverse it.

The 47-year-old multimillionaire wants to direct all his attention to the broader vision of philosophical belief, “Don’t Die.” He considers Project Blueprint a “liability” that is damaging his credibility.

“The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade-off. It is not worth it to me,” he added.

He announced in March about building a new religion that has the potential to become the world’s “fastest growing ideology”.

Don’t Die or DD is a philosophy centred around the idea of anti-ageing and escaping death. It’s a community of like-minded people, “united in defeating all causes of human and planetary death”.

The American entrepreneur is dedicated to “anti-ageing” and “bio-hacking” by using scientific principles and technology. He usually takes 40 vitamins daily while connected to devices that measure his brain waves, heart rate, and even his erection.

In 2023, Johnson, his father and son participated in a plasma exchange in the hope of becoming younger. However, there were no effects at all.

Bryan took fat injections in 2024 to restore the volume of his face. It didn’t go well as planned: “Immediately following the injections, my face began to blow up.”

He posted about the allergic reaction on his Instagram account, “And then it got worse, and worse, and worse until I couldn’t even see."

Johnson explained his Project Blueprint, “I endeavoured to figure out proximity to longevity escape velocity. How far away are we from one year of chronological time passing and one staying the same age biologically? I called this project Blueprint.”

The biohacker then announced about “building a religion” that would become the “fastest-growing ideology” in the world.

How much did Bryan Johnson sell his business for?

Bryan Johnson sold his payment company, Braintree, to PayPal for $800 million in 2013, which made him fortune. Then he started focusing on health and science.