Meghan Markle ignores As Ever backlash as she issues new statement

Meghan Markle is raising a glass to her latest win despite the continued backlash.

On July 1, the Duchess of Sussex’s newly launched Napa Valley Rosé from her brand As Ever sold out within the first hour.

In a celebratory Instagram post two days later, the 43-year-old wrote, “Still soaking it in — feeling endlessly grateful. Cheers to what’s ahead!” alongside a photo of herself in jeans, a white linen shirt, and her signature wide-brimmed hat.

But not everyone has been impressed by Meghan’s latest launch.

Some critics slammed the pricing and packaging model, which only offered bottles in sets of three ($90), half cases ($159), or full cases ($300), plus shipping.

“What a SCAM. You have to buy 3 bottles… that’s insane!” one potential customer ranted. Another called it “Meghan Markup,” adding, “As ever greedy.”

Of course, the Suits alum is no stranger to selling out within an hour.

The newly released rosé was an extended part of As Ever’s Summer Drop last month which marked the lifetyle brand's second drop since its April debut. Both those times, her shelves were emptied out within an hour.

After her June drop, Meghan took to her Instagram Stories to explain what had happened.

“We spent so much time making sure we had SO much more inventory. It’s why we took the time and you guys are doing it again! We’re nearly sold out on everything, and I can’t believe it,” she said.