Meghan Markle drops delicious surprise in fresh As Ever announcement

Meghan Markle delighted fans with an unexpected announcement about her lifestyle brand, As Ever, after she claimed that restocks won’t happen until 2026.

Now, it seems that fans would not have to wait that long anymore as the Duchess of Sussex has something coming up as soon as Friday.

On Monday evening, the official page for As Ever released an update, “Oh yes, honey…sweet things await.”

The annoucenement read along a aesthetic photo of a pancake stack, “Mark your calendars for June 20 at 8 a.m. PT - we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!”

Following the post, Meghan took to her personal Instagram Stories to share a message to her fans.

“So much love has gone into this… and I can’t wait to share it with you this Friday, June 20th! [double heart emoji]”

The update comes nearly a month after Meghan told Fast Company in an interview that she was taking a step back to figure out what her lifestyle brand is going to be.

She said that the “easiest things to do would have been to endlessly restock the popular products, which would likely sell out very quickly again,” referring to how her first collection was sold out in 45 minutes.

At the time, she said that she would announce new products in the first quarter of 2026. Now, it seems that Meghan was implying that new collection would come next year but restocks of the previous products could happen sooner than that.

In the interview she also shared wanting to focus on the “hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally”.

In a report by Page Six, it was revealed that Meghan is expanding her business to add “hospitality services in the nature of provision of food and drink” and “hospitality services in the nature of provision of temporary accommodation.”

It means there is a chance that restaurants and hotels are also part of the future plans of As Ever.