Justin Bieber has set the record straight on rumours that he suffered abuse on the hands of his former mentor, Sean Diddy Combs, and an expert explained the real reason behind the powerful message.
The 31-year-old addressed the subject for the first time this week as Diddy’s trafficking trial brought forth horrific details.
Explaining his motive behind the statement, PR expert Chad Teixeira said, "The allegations against Diddy have reached critical mass. Bieber knows that if he doesn’t speak now, the narrative will be written without him and probably not in his favour,” to The US Sun.
Teixeira continued, "He waited until the cultural conditions were right: when others were brave enough to speak; when legal processes were underway, and when public opinion was ready to hear, not just react.”
The expert added, "It's not just about protecting himself. It's about setting the record straight, on his terms, while reclaiming [the] power that was taken from him as a teenager. He chose this moment to speak out on purpose and rightfully so."
Weighing in on Bieber’s timing for the statement, Teixeira shared that if he had addressed the situation before, it was likely to cause a "media firestorm" and be a "PR sh-t show".
"It could even retraumatize others. Bieber likely waited for a combination of personal readiness, legal clarity, and cultural timing.”
"This wasn’t a delay, it was a deliberate media strategy,” he noted.
Breaking his silence now the Baby hitmaker moved from a complicit bystander into a "symbol of survival and allyship."
He concluded, "The resurfacing of the Diddy conversation likely forced Bieber to re-evaluate that entire chapter of his life through a new lens, and that reckoning is never clean or easy to manage from a PR perspective."
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