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Sportswear brand Puma revealed their new Forever Classic look book with pop superstar Dua Lipa as the face. The 27-year-old singer effortlessly showcased iconic garments from Puma's 75-year archive, including a plunging leather jacket, and added a sexy touch to a sporty T-shirt.
The editorial, created in collaboration with Dua Lipa and stylist Lorenzo Posocco, features four timeless looks, with the megastar choosing archival pieces to crown each outfit.
The location's minimalist aesthetic was matched by the singer's natural makeup, which complemented her striking leather outfit while she posed on a white sofa. She also showcased Puma's new 180 trainers, which are inspired by 90s skate culture, by kicking her feet up.
These chunky retro trainers are available in two color schemes. In another shot, the megastar flaunted her slim physique while resting on a red sofa and wearing an athletic branded T-shirt.
The Levitating singer donned some of Puma's classic pieces, such as the windbreaker and track jacket from the brand's 1999 Pure sports apparel line. Additionally, she wore the classic Puma suedes, which are renowned as both a symbol of sport and style and a street style must-have.
Puma previewed their collaboration with Dua on their Instagram account, as she has been a brand ambassador since 2020, before releasing the complete collection on July 10.
Dua Lipa has collaborated with Puma on multiple occasions, even wearing a pair of the Puma x Dua Lipa Cell Dome King sneakers on the red carpet at the Footwear News Achievement Awards in 2022.
