Eco-tourism campaign launched in Swat

PESHAWAR:  Adviser to Chief Minister on Tourism and Culture, has said that KP is rich in eco-tourism, which is a source of attraction for tourists as well.

He directed all the Tourism development authorities to pay full attention to eco-tourism, carry out inclusive tree plantation campaigns with the support of the local community and promote tourism facilities protecting the natural environment and local culture.

The adviser expressed these views at a ceremony at the head office of the Upper Swat Development Authority where he inaugurated an eco-tourism campaign by planting a sapling on the 77th Independence Day of Pakistan during his visit to Swat.The advisor also distributed biodegradable bags among the tourists present on the spot as well.

Addressing the event, Zahid Chanzeb, made it clear that the KP government wanted concrete measures to sustain the natural beauty of Swat.He said that we wanted to introduce Swat to the world through eco-tourism wherein the role of the Tourism development authorities and the local community is of paramount importance.

Zahid Chanzeb said the aim of the eco-tourism campaign through tree plantation was not only to protect the environment but also bring its benefits to the local people.He stressed that tourism activities should be organized in such a way to cause minimal harm to the environment, avoid throwing garbage at tourist spots, not disturb the wildlife and safe use of natural resources.

The adviser emphasized that eco-tourism would become truly successful with the involvement of the local community to promote local culture and economy.He said that this would also result in the creation of employment opportunities at the local level while local products used in eco-tourism would be promoted as well.

Zahid Chanzeb said that under the eco-tourism campaign, various environmental projects would be launched in Swat, including cleaning of hill stations, and scenic areas, local welfare programmes and workshops based on environmental education.The adviser hoped these measures would ensure the protection of Swat’s beauty and natural resources.