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Friday April 19, 2024

Kanye West calls himself 'the king' amid feud with Adidas

Ye did not share his reply, but rather condescendingly wrote via Instastory

By Web Desk
September 23, 2022

24-time Grammy winner Kanye 'Ye' West has called himself 'the king' amid feud with Adidas through Instastories he posted Thursday night.

Kim Kardashian’s ex-designer has been collaborating with the German sportswear company as far back as 2013, but now accuses executives of 'stealing' his Yeezy design for their 'Adilette 22' sandals.

The 45-year-old rapper-designer first shared a 4:50 am text he sent to Torben Schumacher - SVP, Global General Manager Adidas Originals, Basketball & Partnerships.

'What time will you be sending back Adidas comments?' West - who boasts 58.4M, social media followers - asked.

'I'd prefer to communicate directly with Paul.'

The Donda rapper was most likely referring to Paul Bowyer - VP of Adidas Originals, Culture Partnerships & Basketball in North America.

Torben replied at 5 am: 'I tried to call you earlier. Can we speak briefly?'

Ye did not share his reply, but rather condescendingly wrote via Instastory: 'Adidas I'm not speaking with Torben again. I'm the king. I only speak to the decision-makers.

The Donda Academy founder - who declared 'I love war' - previously ended his 10-year partnership with GAP on September 15 for charging $60-$300 for clothing he wanted to be sold for $20.