Prince William, Princess Kate reveal 'much bigger story' behind IKEA Belfast’s scheme

The Prince and Princess of Wales visit IKEA Belfast to back youth employment scheme

Published October 09, 2026
Prince William, Princess Kate reveal much bigger story behind IKEA Belfast’s scheme
Prince William, Princess Kate reveal 'much bigger story' behind IKEA Belfast’s scheme

Prince William and Princess Kate highlighted Northern Ireland employement scheme after conversation at IKEA Belfast.

The Prince and Princess of Wales stopped at the IKEA checkouts as per the details shared by their official Instagram handle. The caption revealed the chat at the checkouts that carried a much "bigger story behind it."

The caption of the post read: "A conversation at the checkouts with a much bigger story behind it.  At IKEA Belfast, hearing how @homewardsuk’s NEON (New Employment Opportunities Network) is helping young people at risk of homelessness access sustainable employment and ongoing support. First launched in Northern Ireland, the initiative brings together employers, charities, public services and community partners to create pathways into work and help young people stay and thrive in employment."

"The model is now helping to inform Homewards’ activity across the UK, building on learning from businesses including IKEA Belfast and their partners," it added further.

It is pertinent to mention that Kate and William's visit reflects a wider focus on tackling homelessness through long-term. Notably, the New Employement Opportunities Network is the programme that helps young people at risk of homelessness find sustainable work and keep getting support once they are in it.

First launched in Northern Ireland, NEON brings together employers, charities, public services and community partners and together they create pathways into employment and help young people stay in work.

Syeda Waniya
Syeda Waniya is a reporter with one year of experience, covering films, streaming platforms, and celebrity culture. She analyses content trends and audience reception, providing thoughtful insights into what drives popularity in entertainment while presenting stories in a clear, engaging, and accessible format.