Massive fire erupts near Golders Green supermarket, prompting emergency response

A serious incident occurred today in north-west London as around 100 firefighters combat a blaze severely affecting a supermarket and the flats above.

Given the gravity of the situation, the London Fire Brigade (LFB) received the first 56 calls shortly after 06:45 BST to a three-story building on Golders Green Road in Golders Green which the brigade says is producing a massive amount of smoke.

In this regard, the LFB has cautioned people in the area to keep their windows and doors shut as 15 fire engines from Willesden, Finchley and West Hampstead are at the scene. 

No injuries have yet been reported, and police are supporting emergency crews at the scene.

According to the Brigade, a number of road closures are in place on Golders Green Road near the intersection with Beverley Gardens. The actual cause of the fire remains unknown as investigations are in progress.

A Met Police spokesperson released a statement stating: “ This is an ongoing incident with the focus on dealing with the fire and ensuring the safety of the public.”

“It’s too early to have determined the cause.” further added.