JetBlue Airways announced a revolutionary partnership with Amazon’s Project Kuiper to deploy high-speed, low-latency satellite broadband across its fleet starting in 2027 on Thursday, September 4, 2025.
This partnership marks Kuiper’s first airline alliance and a significant milestone in the competition to strengthen in-flight connectivity.
Bringing this new technology, JetBlue, which is already the only U.S. airline to provide free Wi-Fi on all its planes, strives to be ahead of its competitors.
JetBlue President Marty St. George focused on the strategic benefits, stating that Amazon has a low Earth orbit (LEO) satellite network that will offer more reliable performance with higher speeds and lower latency.
“We do have a lot of our competitors trying to jump on the bandwagon,” he stated.
He also mentioned that Amazon’s technology is identified to be more reliable with faster performance and will “absolutely keep us ahead.”
In 2019, Amazon announced Project Kuiper, a $10 billion project which will provide broadband internet through more than 3,200 satellites in low Earth orbit.
The project has launched over 100 satellites since April 2025, when its first production satellites were launched, and it is currently planning to directly compete with Starlink, a project launched by Elon Musk, which has already signed deals with Hawaiian Airlines and United Airlines.
JetBlue is now utilisng geostationary Earth orbit (GEO) satellites but intends to consider a multi-orbital solution to incorporate LEO and GEO networks, providing the best coverage and performance.
LEO systems have lower cost and latency benefits than conventional geosynchronous satellites, operating at 1,200 miles (or less) altitude.
The relocation represents a national trend of the U.S.-based airlines investing in state-of-the-art Wi-Fi to attract and retain customers.
