McDonald's biggest marketing campaign in history set records

McDonald’s, an American multinational fast food chain, launched now-called stand out marketing in March 2025 by selling a Minecraft Movie Meal and Minecraft Happy Meal which included movie promotion as well as sales test.

Iconic burger brand sales at the United States locations increased by 2.5 percent, which signifies the end of low sales era since June 2024. Last quarter ended on June 30, 2025, after that food maker mogul released report on official website.

Global food chain announced on August 06, 2025: “The promotion ran in 100 markets, helping global sales at stores open at least a year rise 3.8%. Plus, total revenue jumped 5% to $6.8 billion.”

Minecraft Movie Meal, the best seller box includes a choice of a 10-piece Chicken McNuggets or signature hamburger-Big Mac, a pack of medium fries, a cold drink, and a limited edition toy.

Minecraft Happy Meal, second most added to cart meal by food-lovers, features apple slices, a kids meal package of Chicken McNuggets, fries, and a special Minecraft themed collectible.

Top selling meals come with exclusive figures of iconic Minecraft movie characters, cute collectible toys and in-game items which include unlockable skins as digital rewards.