Pakistan’s travel, tourism market likely to generate $4bn in 2025: report

ISLAMABAD: Pakistan’s travel & tourism market is projected to reach a revenue of over four billion dollars in 2025.

In addition to this, with an expected annual growth rate of 6.75% from 2025 to 2029, Pakistan’s Travel & Tourism market could result in a projected market volume of $5.53bn by 2029, Statista Travel and Tourism Pakistan report reveals.

‘Package Holidays’ is the largest market in Pakistan, with a projected market volume of $1.92 bn in 2025, the report said. By 2029, the number of users in this market is expected to amount to 22.17m users, with a user penetration of 11.3% in 2025 that is expected to hit 14.6% by 2029.

Moreover, the average revenue per user (ARPU) is expected to be $150.66. Pakistan’s Travel & Tourism market is also estimated to generate 66% of total revenue through online sales by 2029.

Pakistan’s travel and tourism industry is growing rapidly, with an increase in domestic and international tourists exploring the country’s cultural and natural attractions.

One notable trend in the Pakistani Travel & Tourism market is the rise of domestic tourism, with more locals choosing to explore their own country. This trend can be attributed to improved infrastructure, increased disposable incomes and a desire to support the local economy.

Additionally, the digital revolution has made travel planning more accessible, with online booking platforms and social media influencing travel decisions.

According to Statista, the growth of the travel & tourism market in Pakistan can be attributed to several macroeconomic factors, including government initiatives to promote tourism, infrastructure development projects, and increased international connectivity through new flight routes.

Additionally, a stable political environment and improved security measures have helped boost confidence among travelers, both domestic and international, leading to a positive impact on the tourism industry.