Tom Cruise is preparing to walk the red carpet at Cannes, tickets for Marvel's next film are selling fast, and a new dinosaur adventure looms large on the summer movie schedule.
That gives movie theater operators hope that their business is finally heading toward normal as they meet with Hollywood studios this week in Las Vegas at the annual CinemaCon convention.
"Clearly we have reason for optimism," Cineworld Chief Executive Mooky Greidinger said in an interview, pointing to titles such as "Jurassic World: Dominion" and "Doctor Strange and the Multiverse of Madness."
Cineworld, AMC Entertainment and other theater operators were devastated by the COVID-19 pandemic and are still working to get business back to the levels of a few years ago.
The handful of big-budget sequels will need to do the heavy lifting this summer as Hollywood is releasing fewer movies than a typical summer, the biggest season for moviegoing.
"This is more of a rebuild summer," said Jeff Bock, senior media analyst at Exhibitor Relations Co. "It's all about sequels and superheroes and dinosaurs."
Bock expects studios to release 40 percent fewer films than they did in the pre-pandemic summer of 2019, when 48 movies lit up screens from May through Labor Day in early September. That same period this year will feature 29 wide releases.
The decline is largely due to filming disruptions during the pandemic. Plus some genres, such as romantic comedies, are now more likely to head straight to streaming.
During the pandemic, skeptics wondered if theaters would ever recover. Many felt audiences had become so addicted to streaming movies at home that they would shun cinemas.
The success of last December's "Spider-Man: No Way Home," which has sold nearly $1.9 billion worth of tickets, quieted those concerns. This year's "The Batman" and "Sonic the Hedgehog 2" also exceeded expectations.
"Our customers show that they miss the cinema and they want to have the experience on the big screen," Greidinger said.
Other coming summer titles include animated Pixar movie "Lightyear," Marvel's "Thor: Love and Thunder" and Cruise's "Top Gun: Maverick," which will make a splashy debut at the Cannes Film Festival next month.
Greidinger and other operators say they have put COVID challenges behind them as cases decline and vaccines and treatments are widely available. (Reuters)
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