Heirs of Pablo Picasso, the famed 20th-century Spanish artist, are vaulting into 21st-century commerce by selling 1,010 digital art pieces of one of his ceramics works that has never before been seen publicly.
The move comes as they attempt to ride the fad for “crypto” assets that have taken the art and financial worlds by storm.
For an exclusive interview before the formal launch this week, Picasso’s granddaughter, Marina Picasso, and her son Florian Picasso opened up their apartment — which is swimming in works from their illustrious ancestor — in an upscale Geneva neighbourhood.
There they offered up a glimpse, however tantalizingly slim, of the piece behind what they’re billing as an unprecedented fusion of old-school fine art and digital assets.
They’re looking to cash in on and ride a wave of interest in non-fungible tokens, or NFTs, which have netted millions for far-less-known artists and been criticized by some as environmentally costly get rich schemes. - AP
Alizeh Shah looked gorgeous in new social media snaps
'Bhool Bhulaiyaa 2' promotions: Kartik Aaryan urges fans to book tickets in hilarious mashup video
Travis Barker’s 16-year-old daughter Alabama asked her dad to ‘get out' of her room
Amber Heard has been subjected to harsh criticism on social media as she testified in the court
Piers Morgan hits back at Denise Welch, calling her shameful hypocrite
Queen Elizabeth might be overplaying her health issues to give Prince Charles some time in the spotlight