Taylor Swift's surprise album 'Folklore' on course to top charts

Taylor Swift’s 'Folklore', which was announced just 15 hours before its release, sold more than 1.3 million copies globally in just 24 hours

By Web Desk
Published July 28, 2020

Taylor Swift’s 'Folklore', which was announced just 15 hours before its release, sold more than 1.3 million copies globally in just 24 hours, according to Republic Records, which released the album.

The 30-year-old singer is on course to claim her fifth UK number one album, with her surprise release 'Folklore'.

Swift previously topped the album charts with last year’s record Lover, Reputation in 2017, 1989 in 2014 and Red in 2012.

According to the Official Charts update, the singer’s eighth studio album outperformed the rest of the top five combined,  and was the most downloaded and streamed album over the weekend.

It is solely available in digital formats until it gets a physical release later in the year.

Three songs from the album are on track to debut inside this week’s Official Singles Chart top ten – Cardigan, Exile with Bon Iver and The 1.

The pop superstar announced the album on Thursday, revealing it had been recorded during lockdown, and it was released in the early hours of Friday morning.

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Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ️

A post shared by Taylor Swift (@taylorswift) on

Swift, who had been set to headline Glastonbury before it was cancelled by the coronavirus pandemic, said now felt like the right time to release Folklore.

She said: “My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with.”


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