Facebook has supposedly laid aside any plans for introducing advertisements in Whatsapp,reported the Wall Street Journal.
According to the publication, the process of dropping the plan went as far as to be "deleted from WhatsApp's code" however, Facebook have future plans to introduce ads into the status feature at a later time in 2020.
Since the messaging app's acquisition in 2014, Facebook has been struggling to monetise the platform.
The introduction of ads would have been the first step towards monetisation since removing the 99 cent annual subscription fee in 2016.
Read more: Six WhatsApp features that users may not know
As of now, the app's commercial counterpart WhatsApp Business allows businesses and customers to connect with a charge of a small "per message" fee, which in turn facilitates direct conversations with customers. However, it is unclear how much revenue the charge generates.
Meta app's new feature makes chat management easier for users
Pavel Durov's app is likely to have billion users
American messaging app introduces measure to detect AI
Upcoming Total Solar Eclipse is taking place soon
Microsoft users will now be able to edit Photos with Designer app
Music streaming service is developing a remix feature