PayPal-owned Honey extension loses millions of users amid growing controversy

PayPal-owned Honey Extension is reportedly facing a significant decline in its user base amid growing criticism and lawsuits from online creators.

According to reports, the coupon-finding browser extension has lost millions of users as accusations of affiliate misconduct continue to draw attention. It was bought by PayPal in 2020 for $4 billion and has found itself in a lot of trouble over the last few years.

MegaLag data further showed that Honey has lost over seven million users plunging from 20 million on the Chrome Web Store to roughly 13 million.

In a major development, US District Judge Beth Labson Freeman allowed the second amended complaint to proceed for content creators and a major blow to PayPal.

The recent matter gets far worse for Honey aggravating the legal issues and millions of users uninstalling the extension. Its collection of coupon codes has weakened from 90,000 to 50,000 with 10,000 of the remaining codes being expired.

In light of the current scenario, Google updates its Chrome Web Store policies to halt link influence, mandating monetization transparent policy while Rakuten Advertising launched a new system to prevent extensions from last-click attribution.

Furthermore, YouTube and sponsorships publicly pledged to an audience of millions that the app could trim the cost of every new purchase by scraping the internet and finding the best coupon codes.