'Spider-Man: Brand New Day' hits $1B as Marvel boss admits he never saw it coming

With Spider-Man: Brand New Day going at breakneck speed, it will take it only six days to hit the $1 billion milestone, further cementing Tom Holland's position in the industry as a box office titan.

Just behind Avengers: Endgame, the fourth Spidey movie became the fastest film ever to reach the coveted mark.

Alongside this, the superhero spectacle boomed to $407 million domestically, which, in turn, made the Marvel blockbuster the fastest movie ever to cross the $400 million mark in the domestic market.

Not to mention, Sony's hit also created history by smashing box office collection on Monday, drawing in $46 million and beating Black Panther's past $40 million record.

As Spider-Man: Brand New Day rewrote history books, Kevin Feige, who is Marvel's president, even admitted he did not anticipate such a historic response.

"I didn’t — for all the reasons I don’t think anyone did, because of COVID, because of the beating that theatre took for so long," he recently told Variety.

He continued, "But once the bar had been raised, it could be raised again, right?"

"The first movie to ever cross $100 million over opening weekend was Sam Raimi’s Spider-Man," the exec pointed.

Feige noted, "The first to cross $150 million in one weekend was Sam Raimi’s “Spider-Man 3.” The first to $200 million was the first "Avengers".

"And then, of course, the first to $300 million was 'Endgame'. We did think that things could increase, but the past five or six years didn’t necessarily feel like that was the case."

"That’s a long-winded way of saying I did not expect “Endgame’s” record to be beat, but I couldn’t be happier that it was beat this past weekend by our 38th MCU movie," Feige concluded.