Meghan Markle handed strict warning: ‘You’re playing with fire in a high risk, high noise’ game’

While many believe Meghan Markle has nothing substantial to lose, apart from baring media onslaught should she return to England with Prince Harry, Prince Archie and Princess Lilibet in toe, PR to the stars Mayah Riaz has another view all together.

Rather than champion Meghan’s return she has issued a warning during her interview with The Mirror and claims the return is more ‘high-risk’ than previously thought possible.

Reason being “her commercial power has always been strongest in the US, where the royal association already works as shorthand for global status.”

“American audiences do not need to see her on British soil to be reminded she married into the Royal Family,” because “that story is already baked into her brand.”

In fact, on the flip side “a UK visit would not automatically equal positive brand lift. In fact, I believe it would be high risk, high noise.”

Because ever since Megxit came to pass, quickly followed by the Oprah interview, as well as Spare and the Harry & Meghan docuseries, “the UK media landscape is far less forgiving, and any return would be dissected frame by frame.”

“For Meghan, a visit would likely reignite old narratives rather than create new ones,” and “from a PR standpoint, that is rarely a smart trade,” she also added.

Ms Riaz also went as far as to add, “there is also a misconception that 'royal sparkle' only exists in the UK.” Because “in reality, Meghan's appeal in the US is about modern royalty.” A bit like ‘Hollywood meets monarchy’ and “that positioning plays better in California than it does here in London, and her deals, audience and influence reflect that.”

However, she did not sign off without offering her work around, and admitted that “under very specific conditions” she could pull of a visit and even ‘boost’ her approval ratings in the process.

According to the expert “it would need to be values led, low key and purpose driven. Not a glossy appearance, not a brand moment, and certainly not framed as a reconciliation tour.

Because “anything that looks performative would harden opinions rather than soften them.”

At the moment “I'd say that Meghan's challenge is not visibility, it is narrative control. Right now, staying US focused allows her to build without reopening wounds that remain very much alive in the British psyche,” she said in her concluding remarks as well.