Meghan Markle's As Ever receives critical verdict despite its infancy

The young brand that Meghan Markle has been nurturing and promoting since its release has just received its verdict by an insider who has just come forward.

The source discussed everything related to the brand’s development and current milestones with Newsweek.

In their chat, the Sussex source gushed over the brands’ current success but admitted that there is “room for improvement.”

In their eyes, “everybody's really pleased that some of the gremlins that were there at the start - that are inevitable with any new business - seem to have been ironed out now... as it relates to things like supply chain, production, scalability, that sort of thing.”

With all the rough edges ironed out they say “it all seems to be in a pretty good place, but it's still a young business.”

And while “there's still and always will be room for improvement. It's going really, really well. It's starting to find its stride now.”

For those unversed with the history of the brand, it was originally named American Riviera Orchard. However issues pertaining to sourcing locations and the mention of a geographical location in the headline made it necessary to shift gears to the name many know now, As Ever.

Many of the products on As Ever’s site have even been featured on Meghan’s own hosting and lifestyle show named With Love, Meghan.