Baby Shark's 90-second short video clip soared to $400 million in business after shares of South Korean entertainment firm, the Pinkfong Company, surged more than 60% in the market on November 19, 2025.
Since its release in 2016, the ‘Baby Shark’ song about a family of sharks has become the most-watched video on YouTube.
It became a global phenomenon, clocking up more than 16 billion views on YouTube, according to the BBC.
The craze does not end with children only; the most popular song was played at the White House and praised by U.S. President Donald Trump, Tesla CEO Elon Musk, and other celebrities, while prompting parodies and a dance craze.
According to finance experts, Pinkfong shares rose to as high as 61,500 won, up from 39,000 won, a gain of more than 60% above its initial public offering price of 38,000 won per share.
The company priced its IPO at the top of its target range, raising 76 billion Korean won ($51.90m).
Choi Jong-kyung, an analyst at Heungkuk Securities, said Pinkfong's debut came on top of other successful listings on the small-cap Kosdaq market, as South Korea's stocks have surged this year.
Pinkfong company was founded in 2010 as SmartStudy.
The firm said it wants to go beyond its identity as an early-childhood business to become a family entertainment company.
Moreover, the company has created other products, including the 3-D animated sing-along series, Bebefinn, launched in 2022, which topped Netflix's Today's Top 10 Kids Series in the US.
Pinkfong said it will launch new characters, premium animations, and pop-up stores globally.
Furthermore, Pinkfong’s CEO, Kim Min-Seok, said the company will use artificial intelligence technology and its data assets to accelerate new character launches.
Additionally, the child entertainment firm produces and distributes both online and offline content, including movies and animated series, as well as music, live performances, mobile applications, games, merchandise, and other licensed products.
