Justin Bieber gives update on career plans after 'Swag' success

Justin Bieber is back into his pop boy era and has exciting plans lined up for his music career in the near future.

The 31-year-old singer is giving his fans a real-time update into his time at the studio as he prepares for the upcoming headlining set at Coachella, through Twitch live-stream.

The Baby hitmaker joined the live-streaming platform only last week but he has already had many interesting conversations, and an insider revealed that this is his way of connecting to his fans.

"Justin’s Twitch is his way of letting fans see that he’s excited and working hard for his headlining set at Coachella," a source told People Magazine.

The Daisies singer has discussed a wide range of topics on the live-stream so far, including updates on the sports he is playing, as well as deeper conversations about his priorities in life.

During a recent conversation, the Grammy winner explained his changing perspective of life, sharing how he has chosen to become more open and direct with people.

"Sometimes even the way we've been raised, is like, you know, just like, 'Toughen up. Keep going.' Being vulnerable can be really scary. We get to change those things, which is nice. Grateful for that," Bieber said.

The Coachella performance is the Swag singer’s next exciting move after the surprise release of his albums, Swag, and Swag 2.

The 2026 music festival will be Bieber’s first time headlining and performing his own set, after he joined Ariana Grande in 2019, and then Tems in 2024 during their sets.