China’s ancient healing practices have attracted 2.7 million tourists seeking wellness experiences.
Xinhua reported that Anhui province’s health tourism industry is booming due to an innovative use of traditional Chinese medicine (TCM).
The report reveals that Huangshan city offers medicinal cuisine, TCM treatments, intangible cultural heritage courses and homestays.
China is known globally for its rich TCM heritage as it has a history spanning over 5,000 years.
TCM consists of acupuncture, herbal medicine, and the theory of maintaining yinyang balance to treat and prevent illness.
Such influx of tourism indicates that people all around the world prefer treatment via traditional medicine instead of the treatment via conventional western medicine.
One of the most prominent reasons behind the popularity of TCM is that it offers a personalized, holistic approach offering natural remedies with minimal side effects.
The value of traditional medicine has also grown significantly. TCM’s export value grew significantly over the last two decades, reaching $5.69 billion in 2022.
However, the export consists of mostly raw materials, making up to over 80% of the total export.
The prominent material being exported include ephedra, Astragalus membranaceus, Angelica sinensis, and licorice.
