Jim Curtis attends Jennifer Aniston’s brand event amid blooming romance

Jennifer Aniston had some special support at her latest event, as her new boyfriend Jim Curtis was spotted cheering her on during a celebration for her LolaVie haircare brand. 

According to video shared by Entertainment Tonight, Curtis looked relaxed and upbeat while attending the soirée on Wednesday.

An eyewitness described him as “lowkey, engaged, laughing,” adding that he “seemed very happy to be there to support Jen.” 

While Aniston wasn’t seen beside him in the clip, she did take the stage for a fireside chat with host Taylen Biggs, speaking to guests about her brand.

The appearance comes just days after Aniston and Curtis were seen out together on a double date with Courteney Cox and her longtime partner Johnny McDaid. 

The group was photographed leaving Nobu in Malibu after enjoying dinner by the ocean. 

Curtis also seems to be winning over Aniston’s inner circle, as earlier this month the couple was spotted dining in New York with Jason Bateman and his wife, Amanda Anka.

Aniston, 56, was first linked to Curtis in July when the pair were photographed on a romantic getaway in Mallorca, Spain. Pictures from the trip showed the actress enjoying time on a yacht while Curtis gave her a shoulder massage. 

The two had also been seen together a month earlier in Big Sur, California, where they looked affectionate during a quiet outing.

A source previously told Us Weekly that the relationship has been building steadily since the two were introduced by mutual friends. 

“They are happy and really into each other,” the insider said. “They’ve been hanging out a lot, but very much on the DL at her home in LA.”

With more public sightings and appearances together, it seems Aniston and Curtis are no longer keeping things quite as under wraps.