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Tuesday April 16, 2024

HMD, Mattel to launch Barbie flip phone this summer

HMD "promises to embody the vintage chic of the original girl empowerment brand with a dash of pink and, of course, sparkle"

By Web Desk
February 27, 2024
Image of a Barbie flip phone. — X/@DailyMail
Image of a Barbie flip phone. — X/@DailyMail

The Barbie fever continues.

Human Mobile Devices (HMD), Nokia's parent company, has announced plans to launch a Barbie flip phone this summer in collaboration with the toy manufacturer company Mattel, CNBC reported.

Barbie is a fashion doll created by American businesswoman Ruth Handler and manufactured by Mattel.

According to an HMD news release, the phone is scheduled to launch this summer and "promises to embody the vintage chic of the original girl empowerment brand with a dash of pink and, of course, sparkle."

It won't be connected to the internet, evoking memories of the "dumb phones" that existed before smartphones became popular.

Dumb phones have gained popularity, particularly among Gen Z users who are attempting to cut back on their digital usage and avoid the harmful content that can be found on sites like YouTube, Instagram, TikTok, and Snapchat. 

The new phone from HMD and Mattel will come in a bright pink colour that mimics the classic pink flip phone accessory that many Barbie dolls come with. 

It will be a regular flip phone with buttons instead of a touch screen. 

The business has not yet disclosed details on availability or price.

HMD was spun out of Microsoft after the United States tech giant decided to sell the Nokia phone brand, which it first purchased in 2014, to a group of former Nokia executives.

HMD Global was established in 2016.