Taylor Swift plays coy with her style choices amid Travis Kelce romance

Taylor Swift has altered her look and is now taking "bold risks," following the beginning of her relationship with NFL player Travis Kelce.

Taylor, 33, and Travis, 34, have been seeing each other for several weeks, and the singer has seen three of Kelce's most recent four NFL games while wearing Kansas City gear.

The power couple appeared to suggest their relationship was more than just a passing fling as they continued to make public appearances while also enjoying a weekend of dating. 

This time, the two spent time together while attending Saturday Night Live in secret. Travis even took part in a lighthearted comedy about the couple's relationship.

Iman Leila, LTK's PR Director, explained how the style of the Shake It Off singer has changed: "With Taylor Swift being the top-searched celebrity on LTK and since the announcement of her dating Travis there has been a 146% search increase in Football game outfits on the LTK platform. As Taylor is stepping into her new era she’s aligned herself with new friends, a new man and what appears to be a new wardrobe.

"In recent weeks she’s opted for more edgier clothing and also wardrobe staples like baseball caps and paired with her iconic red lip. Her most recent JPG outfit aligned with her personal style especially as she paired the look with Louis Vuitton lace-up boots."

She further noted, "We think Taylor is taking bolder risks with her style at the moment and in the coming week she’s really stepping into her new era!"