Alia Bhatt's 'Ed-a-Mama' likely to be bought by Mukesh Ambani and Isha Ambani

Alia Bhatt's clothing brand for kids, Ed-a-Mama, will most likely be purchased by business tycoon Mukesh Ambani and his daughter Isha Ambani, as per recent reports.

Mukesh and Isha are reportedly aiming to step into the clothing segment by finalizing a deal with Alia by purchasing her brand. 

The deal is expected to conclude in the next 7–10 days, and is in the final stages, as per Pinkvilla.

In 2020, the Brahmastra actress launched brand Ed-a-Mama, offering sustainable and affordable clothing options for kids, primarily belonging to age group 4-12.

Alia, 30, has been sending kids clothes to her industry fellows for the promotion of her brand. In return, they also tend to support her business.

As per the reports, the value of the actress’ brand is around INR 150 crore. However, Isha and Mukesh have proposed INR 300–350 crore for the brand.

On the work front, Alia Bhatt is gearing up for the release of her next big film with Ranveer Singh, Rocky Aur Rani Ki Prem Kahani, directed by Karan Johar. The film is slated to release on July 28.