The upcoming clash between Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer at the box office is shaping up to be an exciting event, as fans are eagerly embracing the idea of a crossover experience.
Despite their contrasting genres, AMC Theaters has already sold over 20,000 tickets for the opening weekend, with moviegoers planning to watch both films either individually or as a double feature on July 21.
Elizabeth Frank, the Chief Content Officer and Executive Vice President of Worldwide Programming at AMC, expressed her enthusiasm in a statement provided to Variety.
She stated, "That more than 20,000 moviegoers have already made plans and purchased tickets to see Barbie and Oppenheimer on the same day is a great sign that the growing online conversation around seeing both of these incredible films is turning into ticket sales."
"We are thrilled to see this momentum," she exclaimed, according to Variety.
Frank also revealed that AMC witnessed a 33% increase in guests who opted for a personalized double feature by purchasing tickets to both films between last Friday and Monday.
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