A bright sunny day, music, and fun

Islamabad: A bright sunny day, tranquil lawns of Jinnah Convention Centre, live music and freshly-cooked food by the best outlets and home-based caterers -- what else could one ask for on a Sunday. Thanks to Islamabad Eat Festival, organised by CKO Event Architecture, for this perfect weekend setting.

Thousands of people enjoyed great cuisine offered at the annual food exhibition. The event featured around 100 food stalls set up by prominent outlets, and newcomers who plan to start proper businesses in the days ahead. "We live in an entertainment-starved metropolis. The majority prefer to spend their weekend out of the city. Such events give life to Islamabad," remarked Saba Rashid, a housewife who was having ‘gol gappy’ with her daughters.

The festival was not just fun but also extended an opportunity for new entrepreneurs to display their skills. "This is an amazing opportunity for home-based entrepreneurs like us," said Naheed Aly of food stall named Craze Eat. Naheed and her sister Shaista Zaheer have provided select catering service from home for several years. "This is the first time we have set up a stall in any food exhibition," Naheed said. Her stall offered specialties such as ‘parathas’, ‘lassi’ and some Mexican dishes. "Such platforms give new entrepreneurs the courage to pursue their dream of establishing their businesses," she said. Her advice to women home-based entrepreneurs was to first learn business management skills and then set up business in the mainstream. "Otherwise they will not be able to cope in a competitive market."

Organisers Aslam Khan and Omer Omari said that they have organised the food festival since 2014. “Initially we feared our idea might fail but it turned out to be a big success.” The two could see that people had stopped going to the parks, so they set out to provide them an attraction in the shape of this food festival. “Our idea clicked and we decided to continue.”