Although ecommerce has emerged as a big player in Pakistan’s economy, there are certain issues that need to be resolved in order for it to reach its true potential. First, ecommerce firms must focus more on product quality. Often, customers are disappointed to find that the product delivered to them is not of the quality advertised. This makes customers less likely to make purchases online and more inclined to visit brick-and-mortar stores where they can inspect the item for themselves. Second, buying the same item online is still significantly more expensive than buying it from a traditional store. This is before delivery charges are factored in.
Finally, ecommerce firms in Pakistan tend to overwhelmingly focus on the urban-metropolitan rich and upper-middle class. They have limited offerings for the urban poor and customers from rural areas. These are groups with their own unique tastes and needs and, combined, make a huge market. Ecommerce firms are missing out on what could be their primary revenue stream by ignoring these demographics.
Iman Hafeez
Chakwal
The News Design. — The obsession with cramming grammatical rules negatively impacts the creative and intellectual...
The News Design. — The current grading system in schools, colleges and universities emphasises ranks and position...
The News Design. — The Section 37AA of the Income Tax Ordinance, which deals with the treatment of unexplained...
The News Design. — The Karachi Metropolitan Corporation recently announced the abolition of parking fees on 46...
The News Design. — This letter refers to the editorial ‘Pro-people Punjab?’ . According to the editorial, the...
The News Design. — With a prolonged trail of lawlessness and injustice in Balochistan, Pakistan now stands at the...