Now the duo is here to redefine another category with their new signature perfumes....
chatter matter
When cricket star Shoaib Malik and tennis sensation Sania Mirza tied the knot in 2010, it was the talk of the town on both sides of the border. They are now known as one of the most influential sports couple in the subcontinent. Their dynamic is unconventional, admirable and that is appreciated by people all over Pakistan. The power couple is often seen together in many advertisements and promotional events. Now the duo is here to redefine another category with their new signature perfumes.
Recently, J. fragrances launched two new fragrances with the sport’s couple in a star studded event. The digital video commercial released at the launch encapsulated the unique dynamics between Shoaib Malik and Sania Mirza and during the event ceremony, the bottles of the two scents, ‘All Rounder’ and ‘Smash’ were revealed to the audience.
“Our initiative to associate popular and well-known faces with our products makes us stand out from our competition,” said Sohail Hamid Khan, Managing Director, J. & Almirah.
The fragrances, ‘All Rounder’ and ‘Smash’, although inspired by their individual personalities, also reflected the uniqueness of their companionship. “We have designed the perfume bottles with the personalities of both the stars in mind. Smash is a racquet-shaped bottle that represents Sania Mirza as a tennis player. A rose gold frame around the diamond cut glass bottle encapsulates her fierce personality,” said Muhammad Amir, Creative Head, J. Fragrances about the design process. “All Rounder is a rectangular shaped bottle that radiates the strength of Shoaib Malik’s personality. The cap of the bottle represents him as a batsman. This is topped with an embossed bowler to complete the ‘all-rounder’ persona,” he added.
“The All Rounder Pour Homme fragrance inspired by Shoaib Malik; is a distinctive fragrance that encapsulates the spirit of the modern man. A unique blend of woody and spicy notes with a hint of freshness. Smash Pour Femme is inspired by Sania Mirza’s spirited persona and unstoppable attitude; with hints of intense tangy, fresh and floral notes,” elaborated Rayyan Alam, Director of the fragrance company.
The launch event was organised by Team Takell and hosted by Faizan Haq. The evening, which was a blend of beautiful floral installations and exquisite ambience, ended on a pleasant note, where power couple happily mingled with the media and guests.
–– You! desk
