Shopping is a girl’s favourite hobby. It is an opportunity to spoil them and use it as a getaway from reality. Summer is synonymous with travel and holidays. This is one of the reasons why it’s a busy season for many retailers as it usually drives more sales this time of year as well. There are new collections launching left and right and it makes it all the more exciting to see what is in store (literally) for us. While there is still an option for online shopping, there is something special about doing it in-person. Nothing tops that feeling of perusing around, getting what you want at the store and being excited to try on what you bought as soon as you get home!
Recently, the brand Alkaram opened the doors to its new store, which is located right in the central hub of Karachi. It is expected to carry all of the brand’s products in one retail outlet. The opening ceremony of the store went really well with members of the fashion and media industry making an appearance and the ribbon-cutting was done by the Chairman of Alkaram. Saboor Aly, Ali Rehman Khan, and Nabeel Zuberi were among the many celebrities who were spotted at the occasion.
The brand with its haute couture and ready-to-wear products has been at the forefront of the Pakistani clothing industry for more than three decades. It offers an extensive range of fabrics, designs and styles, selling an extraordinary combination of quality and trendy fashion. With its one-store-for-all policy, this brand aims to cater to all, and till date it has consistently kept the customer at the forefront.
So, if you wardrobe is need for an update, here is a place where you can begin your shopping haul!
— A. Jafri