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Inspired by the tresses...

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By A. Jafri
Tue, 04, 19

Proven to be a fashion statement in its own right, the hair works as the best accessory for an effortless chic look.....

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Proven to be a fashion statement in its own right, the hair works as the best accessory for an effortless chic look, being both comfortable and convenient. You can change your entire look by just styling your hair differently or even getting it a different colour. Speaking of hair colour, what was once a symbol of beauty rebellion; it has now become a more universal signifier of head-turning style. Different-hued lengths continue to serve as the ultimate street style bait and also serve as inspiration for new unconventional fashion trends.

Recently, renowned hair colour brand, L’Oreal Paris Excellence Creme has collaborated with Pakistan’s fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’. Shehla Chatoor is a critically acclaimed designer brand consistently associated with sophisticated luxury and the designer’s dedication towards handcrafted design since their inception in 1995. With a penchant for intricate details and statements, Chatoor has become a celebrated name in the field of fashion.

Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of the brand’s hair colour. The major influence behind Shehla Chatoor’s upcoming couture pieces, the collection, comprises Excellence Creme 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. It also amalgamates sophisticated classic colours with intense reflects and shine. With this campaign, the brand aims to encourage women to own their colour and exuberate confidence while enjoying and believing in their beauty.

Speaking on this exciting #BeautyMeetsFashion collaboration, Shehla Chatoor commented, “Staying true to the ethos of our brand, which is unapologetic glamour and luxury, I created three customised uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Creme’s Deep Ashy Collection. The colour palette we chose complements Pakistani skin tones and were kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades. Not only are these colours currently in trend, but they are elegant, sophisticated and classic.”

An exclusive digital video for the platform featuring Shehla Chatoor along with leading models Sadaf Kanwal, Zara Abid and Alicia Khan, lensed by Fayyaz Ahmed, videographed by Hamad Khan, hair styling led by Tabesh Khoja and makeup by Nabila Salon has been made to make the audiences familiar with the venture.

— A.Jaffri