As it turns out, it takes a lot of effort to keep us looking our best. Cosmetics, skin care, shower and shaving product, perfumes.....
chatter matter
As it turns out, it takes a lot of effort to keep us looking our best. Cosmetics, skin care, shower and shaving product, perfumes, colognes, hair styling, hair colouring, hair removal, nail salons, spas...and a whole lot more. And as women are getting more aware of the variety of products out there, they need the best in order to look their best. However, as much as we would like to have that variety in our country, there isn’t a lot out there.
Keeping this in mind, Karachi is gearing up for Pakistan’s first ever beauty expo, ‘Beyond Beautiful’. It focuses on the development of the beauty industry and strives to change the stereotypes on standards set. It is the first platform of its kind in Pakistan that offers one-stop solution for all the beauty brands and trends needs. It will feature custom hair and makeup shows, panel talks, workshops and master classes by local and international beauty brands.
Apart from being a super glamorous event, it is striving to increase the general awareness of the beauty industry to enhance and educate the consumers of all that this vast industry has to offer. Not just this, but this event will also recognise the contributions of various individuals who have changed the way beauty is perceived in Pakistan today.
“For us, Beyond Beautiful is not just an event; it is a movement to celebrate and enhance beauty. I’m very excited to introduce the first of its kind beauty expo and shows. I have always enjoyed my role as a pioneer in the fashion industry and I think this annual event will bring great brands and their capabilities to the forefront. They will also introduce the latest beauty trends in the global market to the consumer as well as connect all these businesses on one platform,” shared Frieha Altaf.
This expo will bring beauty and glamour under one roof for three consecutive days in Karachi (25th - 27th January 2019) at Marriott Hotel. So, mark your calendars!
— You! desk
